Your inbox is probably filled with cold emails that start with:

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Hello {{first_name}}, I hope all is well.

I came across your profile / {{company}} on Linkedin and…

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^ You keep getting those messages because SDRs/AEs are hired for talking skills – not writing. The VP Sales @ Yesware said this about me, "when our customers need help writing a sequence, we send them to Inbox Ventures..." 

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If you're interested – let's run a pilot.

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-{{sender_first_name}}