“Hey {{first_name}}, I hope all is well”
Never send copy like this again.

{{first_name}}, I was hoping to get a CFO’s perspective. 

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Curious if you do financial planning quarterly or monthly. We tell customers to focus on the latter – as Capchase offers a revolving line of credit based on ARR.

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Our partners are able to tap into *exact* amounts of capital needed for specific investments. In fact, we can get them 60% of their ARR in 48 hours. 

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No rush, but would love to get your take. 

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-{{sender_first_name}}

{{first_name}} — do me a favor:

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*Google* when your HR tool was founded.

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…1947, 1971, 1997? Maybe 1998?

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If you’re using tech that was built before you were born – you’ll never not be stuck in spreadsheets, helping people enroll in benefits, onboarding by hand, etc.

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Rippling was founded in 2016…
Same as Tiktok ;)

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The 90s are still in…
Just not in software.

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Can we give {{company}} an upgrade?

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-{{sender_first_name}}

Hey {{first_name}}, 

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Are you tracking what percentage of {{company}} emails end up in Spam? I think you’d be pretty shocked by the number if you looked into it (your sales tool likely tracks it).

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Most reps don’t follow best practices – and that’s pretty risky when doing outbound at scale. There’s an easy path to make sure every email your team sends hits the inbox.

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Enter, Folderly.

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Open to looking into {{company}}’s domain health together?

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-Vlad

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P.S. This email has 100% deliverability (hence, why you’re reading it).

{{first_name}}, no need to reply.

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I just want you to go to our website - buyWords.io

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If {{company}} is getting 15-20% reply rates on their outbound - congrats! - you can ignore this. But I'm willing to bet you're somewhere in the 2-5% range. And that means your cold emails are converting below average (we're gonna to fix that).  

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Sign up for a monthly buyWords membership, and I'll *personally* write you a cold email in 24 hours or less. 

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-{{sender_first_name}}

{{first_name}}, been connecting with SDRs lately. Most who respond are the ones who are hungry to improve (looking to reach AE…yesterday).

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I heard that might be you? If that’s true, peep the cold email course from Belkins Academy. I’m going to send this to your VP of Sales too. 

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–{{sender.first_name}}

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P.S. “{{first_name}} {{last_name}}, Senior AE @ {{Company}}” –has a nice ring to it.

Hey – you looking for new clients, {{first_name}}? 

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Feel free to ignore this if {{company}} is at capacity (and congrats, if that’s the case). 

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But if that’s not the case:

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I’d love to start booking appointments for you. Let me know how many qualified prospects you’d like to be talking with each month – I’ll let you know what’s possible. Safe bet to assume I can at least 4x whatever you’re getting now.

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Keep me posted. Thanks.

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–Michael

{{first_name}},

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You’re on our radar – we’re actively acquiring local staffing agencies. This month I’ve been tasked with finding a strong partner in {{state}}.

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I saw you’re in {{city}}.

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My company, Instawork, is a tech-enabled staffing agency. To be transparent, I’m in talks with a number of competitors – but I’m intrigued by your staying power. 

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{{#}}+ years strong, right? 

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Would love to hear more. 

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Let’s talk. 

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-{{sender_first_name}}

{{first_name}} – this is Rishen Kapoor, CEO at Toplyne (previously @ Sequoia). 

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When I was investing – startups had a misconception. Most obsessed over top of the funnel. But that’s only 10% of the battle. The other 90% is finding PQLs and converting them. So, question… Do you know who your hottest leads are?

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Because we do. 

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And we can tell you *exactly* when they’ll convert. 

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Check this out – you interested? 

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-Rishen

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P.s. we’re really big fans of {{company}}... great product + brand :-)

Your inbox is probably filled with cold emails that start with:

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Hello {{first_name}}, I hope all is well.

I came across your profile / {{company}} on Linkedin and…

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^ You keep getting those messages because SDRs/AEs are hired for talking skills – not writing. The VP Sales @ Yesware said this about me, "when our customers need help writing a sequence, we send them to Inbox Ventures..." 

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If you're interested – let's run a pilot.

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-{{sender_first_name}}